The Second Stage of the "It's Not OK" Campaign against Family Violence
Point Research conducted research on behalf of MSD to better understand the motivations and barriers to taking action against family violence by giving and/or receiving help.
This review focussed on people’s willingness, confidence and capacity to give and receive help by:
- Understanding behaviours around help giving and receiving
- Identifying factors that support or inhibit current help giving and receiving behaviours
- Identifying barriers and enablers of help giving and receiving behaviour change
- Understanding readiness and motivations to give or receive help
- Interpreting how these findings can be used to inform social change strategy.
Data collection included 75 qualitative interviews, 27 stakeholder surveys and 150 online ‘helper’ surveys, totalling over 250 overall responses.
Keeping our Kids Safe from Harm at Home: A resource for teen parents
Research shows us that young women, and young mothers in particular, are at a greater risk of domestic violence. We also know that children living in households with an adult unrelated to them are almost 50 times more likely to die of an inflicted injury than children living in households with two biological parents. Despite this, there are hardly any resources for teen parents that have information and help with dealing with violence and offering strategies and information which can help minimise child abuse and neglect.
This project involved consultation with a number of teen parents, people who work with teen parents and family/whanau of teen parents to find out what they require in such a resource. The findings are currently resting with the Ministry of Social Development, who are working through a number of recommendations.
Review of the "Family Violence - It's Not OK" initiative (Ministry of Social Development)
The Campaign for Action on Family Violence, the It’s not OK campaign, is a social marketing programme to change how New Zealanders think and act about family violence.
Point Research have undertaken a review of the campaign in order to consolidate research findings and enhance the campaign strategy.
For more information on family violence, relationships, how to get help, and community action, see the Family Violence - It’s Not OK website.
Evaluation of Violence Free Begins with Me programme (Violence Free Waitakere)
Violence Free Begins with Me is a programme designed for intermediate aged school children, facilitating development of transferable skills and attitudes to assist in changing their relationship to violence in their worlds.
A process evaluation of the programme, involving consultation with both teachers and students, is currently underway.
Click here to find out more about the programme.
