Case Study 02
Vodafone New Zealand Foundation - World of Difference 10 year evaluation
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Vodafone’s flagship project World of Difference, which started in New Zealand, celebrated its 10th anniversary in 2012.
The Vodafone New Zealand Foundation contracted Point Research to help understand and articulate what difference World of Difference has made and the impacts it has had on promoting the health and wellbeing of young New Zealanders. |
The evaluation challenge
Between 2002 and 2012, 58 recipients received a World of Difference award. One of the biggest challenges for the evaluation team was to ensure that the impacts from the projects of all those who wished to participate in the evaluation were honoured. Two strategies were used. First, the team used a multi-method approach, which combined impact profiles, case studies, interviews/survey and document review. Second, a splash and ripple outcome measurement framework was used to understand what the projects did (the splash), and what they changed (the ripples).
Between 2002 and 2012, 58 recipients received a World of Difference award. One of the biggest challenges for the evaluation team was to ensure that the impacts from the projects of all those who wished to participate in the evaluation were honoured. Two strategies were used. First, the team used a multi-method approach, which combined impact profiles, case studies, interviews/survey and document review. Second, a splash and ripple outcome measurement framework was used to understand what the projects did (the splash), and what they changed (the ripples).
How we captured a World of Difference
Step One: Co-creation
At the beginning of the project the researchers met with the Vodafone NZ Foundation Board to determine intended scope of the work, audience, critical questions (“what question would you be most upset about if it wasn’t covered”), timeline. Because of this, we were able to understand what was most important to the Board, and who they most want to share the work with (audience focus).
Step Two: Understanding the emerging need
This part of the project focussed on building an understanding of the programme through a review of documentation and attending World of Difference Hui (meetings). By doing this, we began to build trust and familiarity with the World of Difference recipients, and were able to begin to identify suitable case studies. During this phase, 2009 recipient Te Rawhitiroa Bosch was contracted to provide photos for the evaluation.
Step Three: Contextualise the impact (Splash and Ripple)
During this phase we surveyed/interviews most recipients and begin to build picture of the splash and ripple through interviews, visual map of connections and stories of collaboration and connection. In doing so, we began to build an overview of the impact which helped us understand what enabled people to do what they did and how they creatively responded to challenges?
Step Four: Showcase Stories of Change
Nine case studies were identified, which helped us look deeper into the themes identified the previous phase of the evaluation. For the case studies, the team interviewed not only the recipient, but also the people around them who had been impacted by their project.
Step Five: Reporting
Two reports were produced as a result of the evaluation. The first was a strategic document produced for the Foundation Board, designed to help the Board understand how the Vodafone Foundation makes a difference, and how this can continue to be supported in the future.
The second report was a communications document, designed to highlight the main findings of the research alongside the case studies. This report is publically available on the Vodafone Foundation website.
At the beginning of the project the researchers met with the Vodafone NZ Foundation Board to determine intended scope of the work, audience, critical questions (“what question would you be most upset about if it wasn’t covered”), timeline. Because of this, we were able to understand what was most important to the Board, and who they most want to share the work with (audience focus).
Step Two: Understanding the emerging need
This part of the project focussed on building an understanding of the programme through a review of documentation and attending World of Difference Hui (meetings). By doing this, we began to build trust and familiarity with the World of Difference recipients, and were able to begin to identify suitable case studies. During this phase, 2009 recipient Te Rawhitiroa Bosch was contracted to provide photos for the evaluation.
Step Three: Contextualise the impact (Splash and Ripple)
During this phase we surveyed/interviews most recipients and begin to build picture of the splash and ripple through interviews, visual map of connections and stories of collaboration and connection. In doing so, we began to build an overview of the impact which helped us understand what enabled people to do what they did and how they creatively responded to challenges?
Step Four: Showcase Stories of Change
Nine case studies were identified, which helped us look deeper into the themes identified the previous phase of the evaluation. For the case studies, the team interviewed not only the recipient, but also the people around them who had been impacted by their project.
Step Five: Reporting
Two reports were produced as a result of the evaluation. The first was a strategic document produced for the Foundation Board, designed to help the Board understand how the Vodafone Foundation makes a difference, and how this can continue to be supported in the future.
The second report was a communications document, designed to highlight the main findings of the research alongside the case studies. This report is publically available on the Vodafone Foundation website.
